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Finland is known, alongside the rest of the Nordics, as a place that is surrounded by natural beauty, which drives much of its tourism. To convey what visitors can expect, Pantone has created a color palette to evoke its look alongside a connected picture gallery of photos taken by its citizens.
Developed by mobile technology company OnePlus and Helsinki-based creative agency Hasan & Partners, the “True Colors of Finland” campaign worked with the Pantone Color Institute to capture the country’s beauty, character and spirit using images and colors, which would revere nature and focus on well-being.