Pantone Develops a Color Palette to Promote the Beauty of Finland

The 10 colors were chosen following a campaign to citizens to share photos from around the country

Finland is known, alongside the rest of the Nordics, as a place that is surrounded by natural beauty, which drives much of its tourism. To convey what visitors can expect, Pantone has created a color palette to evoke its look alongside a connected picture gallery of photos taken by its citizens.