Palm Springs dealing with slogan backlash

The tourism board in Palm Springs, Calif., is the latest to be berated by the public for its choice of marketing slogan. The new line, designed to sell the Coachella Valley to tourists far and wide, is, “Give in to the desert. You’re surrounded.” It’s certainly different, and playful—although, to some, not too inviting.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in