Ad Women Battle Nike Over Sneaker Designs

Demand men's shoes for women

Emily Hodgson and Emilie Riis, staffers at London ad agency 18 Feet & Rising, have harnessed the awesome global power of the Internet for its ultimate purpose—pestering Nike. They've created Purple Unicorn Planet, a site that at first glance seems to sell various Nike training shoes. In fact, clicking on sneakers yields a message informing you that Nike doesn't make those shoes in women's sizes.

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