Paintball Gets Kid Friendly With the JT SplatMaster

Marketer shoots up cable with new spot

Behold this new kid's product—with national TV ads breaking this holiday—and try hard not to conjure the familiar refrain, "You'll shoot your eye out, kid!" It's called the JT SplatMaster, if that gives you any inkling of its intent. It's an at-home paintball gun made for boys 9 and up.

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