Paddington Bear Reprises Starring Role in Barbour's Christmas Film

The ad focuses on the British brand's sustainability program

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There is nothing quite so quintessentially British as Paddington Bear. Loved by kids and adults alike, the friendly, big-hearted teddy from Peru even transcended literature and film this year to become an unlikely royal mascot following the passing of Queen Elizabeth II.

In fact, 91% of the U.K. public has heard of Paddington, meaning he has a greater name recognition than Harry Potter.

Now, following a successful 2021 debut, Paddington has reprised his starring role in Barbour’s Christmas ad, which focuses on sustainable, thoughtful gifting at Christmas.

In line with the luxury clothing and lifestyle brand’s deepening focus on sustainable products, the ad promotes Barbour’s “Wax for Life” promise and “Re-Loved” circularity initiative which lets customers exchange one of its old classic wax jackets for a voucher.

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