Pad Ad Takes the Bold Step of Showing Periods Are Actually Red

Behold, ladies, our monthly menstrual cycle really is a period. One tiny, tidy, perfectly round drop of blood in the middle of your ultrathin Always panty liner. Whew! That'll make cheerleading, swimming, and horseback riding, all in form-fitting white outfits, so much more doable. But with this print ad (see full-size version below), Leo Burnett Chicago hasn't made just any red dot. It's a breakthrough in feminine hygiene product advertising, a bold step away from decades of blue-liquid nonsense.