Oven Pride ad not sexist so much as idiotic

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This Oven Pride spot has caused an uproar in the U.K. Set to nursery-school music, it features a husband learning a lesson in the kitchen as the announcer keeps repeating, "Oven Pride. So easy, even a man can do it!" Hey, sweet, I didn't realize we were bringing the '80s role-reversal thing back! In 1979, Kramer vs. Kramer showed that a father could learn how to make breakfast. Advertisers picked up on the trend big time, for two reasons: 1) They had finally sniffed out this thing called feminism; and 2) Somebody had to look stupid in order to learn a lesson in a commercial, so now it was the man.



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