Outdoor Ad Makes People Think They're About to Be Destroyed by a Tornado

Mayhem comes to Sydney

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You're trudging down a busy sidewalk, minding your own business, when suddenly the sky is torn apart by lightning, cars and lampposts are hurled across the street by the wind, and a tornado starts heading your way.

If you're guessing it's only an ad—you're right.

Augmented reality shop Grand Visual created the stunt in Sydney, Australia, to promote a tornado-themed disaster film called Into the Storm.

A typical movie-poster street display was replaced with a large, high-definition video screen.

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