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Here's an odd little case study from outdoor ad company JCDecaux and BBDO Belgium.
Frustrated that client marketing directors weren't showing up to its business presentations, JCDecaux got personal with them—by putting their photos up on single billboards, without their permission, printing only their name and a contact address at JCDecaux.
Naturally, the CMOs eventually got wind of the ads, and many of them called JCDecaux to ask just what the hell was going on. See how the rest played out in the video below:
As you can see in the video, at least one of the CMOs seemed a bit irritated by the scheme.
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