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Americans slept an average of 25.2 minutes less than usual on election night, according to a new digital out-of-home (DOOH) campaign from wearable sleep tracker Oura Ring that ran in Times Square this week.
The data, which was presented with help from agency Mischief, found that the deficit added up to a total of nearly 139 million hours of sleep lost across the country this Tuesday. Not surprisingly, Oura found an upward trend in uses of the tags “stress” (15%) and “anxiety” (9%) within the platform.