Oura Wearable Campaign Tallies How Much Sleep Americans Actually Lost On Election Night

The smart sleep tracker found that the country lost a total of nearly 139 million hours of rest

The company broadcast the stats on a billboard in Times Square. Oura

Americans slept an average of 25.2 minutes less than usual on election night, according to a new digital out-of-home (DOOH) campaign from wearable sleep tracker Oura Ring that ran in Times Square this week.

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@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.