Ottawa screws up Arabic on anti-pot ad

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Whatever they’ve been smoking up in Ottawa, Canada, it’s caused them to royally screw up the Arabic version of a billboard encouraging people not to drive under the influence of marijuana. “The first time, I thought it wasn’t Arabic,” one Arabic speaker tells CBC News. The problem? Both the sentence and the individual words in it are written backwards—left to right, instead of right to left. (You can see the fixed version of the ad here.)

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in