Oscars broadcast smells like old advertising

While trying to stay awake during last night’s Oscars ceremony, viewers got to experience a few old ad ideas masquerading as new bits. The introductory video, celebrating all the nominees, was an Apple commercial without the Apple—not surprising, since Errol Morris directed it, with help from the Interrotron. Later in the show, we saw Steve Sidwell conduct a choir in an homage to movie sound effects—basically a re-enactment of Wieden + Kennedy’s Honda “Choir” commercial, which also featured Sidwell.