Oscar Mayer 'Wienermobile of Love' Becomes the Wedding Venue of Superfans' Dreams

The legacy brand gives weddings a whirl via a new social campaign with agency partners Zeno Group and The Kitchen.

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

It’s no secret that marriage takes a lot of work, and this is often true even in the early days of the wedding planning process. Creating the perfect nuptials can be a stressful experience, so why not elope in the Oscar Mayer Wienermobile instead?

Teaming up with agency partners Zeno Group and The Kitchen, Oscar Mayer is continuing its “Keep It Oscar” social campaign by opening up the first-ever “Wienermobile of Love.” This limited-time chapel is encourages fans to sign up for an all-expenses-paid ceremony led by the brand’s beloved representatives, the Hotdoggers.




Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in