Orion Pictures Modernizes Both Its Visual Identity and Approach to Storytelling

The MGM brand revamps its '70s-era logo to reflect a current-day thirst for diverse films

After Orion Pictures launched in 1978, the label largely focused on genre-heavy storytelling from prominent filmmakers—James Cameron, Oliver Stone and Jonathan Demme, to name a few. When MGM relaunched the name in summer of 2020, the brand refocused its energy in a more inclusive direction, choosing to widen the scope of its storytelling slate to offer a platform for marginalized storytellers.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in