Orion Pictures Modernizes Both Its Visual Identity and Approach to Storytelling

The MGM brand revamps its '70s-era logo to reflect a current-day thirst for diverse films

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After Orion Pictures launched in 1978, the label largely focused on genre-heavy storytelling from prominent filmmakers—James Cameron, Oliver Stone and Jonathan Demme, to name a few. When MGM relaunched the name in summer of 2020, the brand refocused its energy in a more inclusive direction, choosing to widen the scope of its storytelling slate to offer a platform for marginalized storytellers.

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