Organic Food Makers Hilariously Take Down Bogus 'All Natural' Labels on Packaging

It means nothing

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Hey, professional truth-benders. Here's a sweet mockumentary-style PSA about professional truth-bending. Extra bonus if you also happen to be a tree hugger.

In addition to fairly broad swipes at snake oil salesmen (you must have known the advertising industry was a popular punching bag when you got into it), the spot—funded by organic businesses—is aimed at illustrating how the use of the word "natural" on food labels is pretty much meaningless. It makes its point well, if a bit repetitively—at four-and-a-half minutes long, the script manages to work in enough sharp moments and little twists to keep it interesting.

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