Organic Food Makers Hilariously Take Down Bogus 'All Natural' Labels on Packaging

It means nothing

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

Hey, professional truth-benders. Here's a sweet mockumentary-style PSA about professional truth-bending. Extra bonus if you also happen to be a tree hugger.

In addition to fairly broad swipes at snake oil salesmen (you must have known the advertising industry was a popular punching bag when you got into it), the spot—funded by organic businesses—is aimed at illustrating how the use of the word "natural" on food labels is pretty much meaningless. It makes its point well, if a bit repetitively—at four-and-a-half minutes long, the script manages to work in enough sharp moments and little twists to keep it interesting.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in