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Mondelez-owned cookie brand Oreos released a European brand campaign that has a timely message to consumers: Remember to enjoy the fun moments in life.
Created by Saatchi & Saatchi Düsseldorf and produced by Markenfilm Hamburg, the “Stay Playful” campaign features a TV ad named “Buskerbeat.”
In the spot, a father and daughter are walking through a busy train station. While the father stays glued to his smartphone screen, the girl stops to listen to a saxophonist. Then she places her Oreos over her father’s phone to gain his attention, prompting him to realize he should pay more attention to what is going on around them.
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