Oreo Wraps Up Cookie vs. Creme Campaign With Dozens of Goofy Videos

Online test just wants to make you happy

Headshot of Tim Nudd

Cookie or creme? Perhaps not surprisingly, Oreo says it's both. Following the "Whisper Fight" Super Bowl spot, the #cookiethis/#cremethis Instagram campaign, the Oreo Separator videos and the "Life Raft" TV spot, Wieden + Kennedy today wraps up its "Cookie vs. Creme" campaign with SuperImportantTest.com, an amusing grab bag of a website which makes it clear that there's no wrong answer to the question of which part of an Oreo is better. Submitting a vote on the site takes you to one of more than 30 silly videos—from 2-D horse animations to robotic cats and everything in between. Directors, production companies and YouTube personalities from "six different time zones" (!?) created the clips, the agency says. After each one, you can go back and cycle through the others. All in all, the campaign was a pleasant confection—six weeks of inspired silliness which proved that even with kind of a dumb premise, Oreo can still have plenty of fun. Credits below.


Client: Oreo

Project: Super Important Test


Agency: Wieden + Kennedy, Portland, Ore.

Creative Directors: Jason Bagley, Craig Allen

Digital Director: Matt O'Rourke

Copywriter, Digital Creative: Jarrod Higgins

Art Director: Ruth Bellotti

Account Team: Scott Sullivan, Jessie Young, Ken Smith

Broadcast Producer: Katie Reardon

Broadcast Production Director: Ben Grylewicz

Interactive Producer: Robbie Veltman

Executive Interactive Producer: Lori DeBortoli

Information Architect: Jake Doran

Digital Designer: Paul Levy

Creative Technologists: Ryan Bowers, Billy McDermott

Executive Creative Directors: Joe Staples, Susan Hoffman

Video Creators

Carl Burgess

Cat Solen

Tony Foster

Fatal Farm

Jimmy Marble

Max Erdenberger


Power House

Agile BrandTelligence

Visual Arts and internal W+K resources, including W+K Motion Department and Don't Act Big Productions

Development Partner

Hook LLC

@nudd Tim Nudd is a former creative editor of Adweek.