Oreo Launches ‘Play With Oreo’ Campaign, Rolls Out Red Velvet Oreos for Valentine’s Day

French electro-pop duo Yelle score first spot

Lots of big brands are all about distilling their essence down to a single basic universal theme. For Coca-Cola, it's happiness. McDonald's is trying to go with loving. And now Oreo is zeroing in on the concept of play—in new ads and in consumers' lives.

@nudd Tim Nudd is a former creative editor of Adweek.