Oreo Is Sending Experimental Flavors, From Kettle Corn to Avocado, to Individual Fans

Deliveries roll out to #MyOreoCreation makers

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Oreo has been producing strange spin-off cookie flavors for a while from its “Wonder Vault.” (Remember Firework Oreos?) But the experimentation is getting truly impressive with #MyOreoCreation, an ongoing campaign (by 360i) that invites Oreo fans to suggest flavors, the most intriguing of which Oreo is now producing in extremely limited quantities—each one going only to the person who suggested it.

See below for some of the fan flavors, as well as some other curious (in some cases, gross) “prototypes” that Oreo is also working on.

Deliveries of the #MyOreoCreation cookies have begun, as you can see below.

Oreo has also been making chocolate bars lately, in partnership with Milka, and is experimenting with unusual flavors for those products, too. (See below.)

For fans feeling the FOMO, there’s still time to submit #MyOreoCreation ideas. The campaign runs through July 14. Consumers in the U.S. can submit their creations through Instagram and Twitter using the contest hashtag #MyOreoCreation and #Contest.

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@nudd Tim Nudd is a former creative editor of Adweek.