Oreo Gets 10 Artists to Produce Beautifully Dreamy Outdoor Illustrations

Creative expressions of 'play'

The "Play With Oreo" campaign, which launched in January, continues this month with a lovely new set of out-of-home ads featuring groovy illustrations from 10 artists.

The artists were given words to play off—functional ones like "dunk" and "twist," as well as more emotional ones like "dream" and "wonder"—and asked to come up with a scene that brings those words to life. The only requirement was that the scene include a character with the Oreo cookie wafer as the face/head.

The ads will run outdoors in New York, Los Angeles and Indianapolis and shared through Oreo social channels starting this week. The featured artists are Shotopop, Jeff Soto, Ryan Todd, McBess, Andrew Bannecker, Geoff McFetridge, Andy Rementer, Alex Trochut, Craig and Karl and Brosmind.

See all the ads below, along with credits.



Client: Oreo, Mondelez International

Agency: The Martin Agency

Public Relations: Weber Shandwick

Social: 360i

Media Buying: MediaVest

Client Credits:

Vice President, Global Biscuit Category: Jason Levine

Vice President, Brand Strategy and Communications: Jill Baskin

Senior Director, Oreo and Chips Ahoy!: Janda Lukin

Oreo Global Brand Manager: Flavio Ackel

Oreo Senior Associate Brand Manager: Kerri McCarthy

Agency Credits:

Chief Creative Officer: Joe Alexander

Senior Vice President, Executive Creative Director: Jorge Calleja

Vice Presidents, Creative Directors: Magnus Hierta, David Muhlenfeld

Vice President, Associate Creative Director, Design: Chris Peel

Associate Designer: William Godwin

Senior Studio Artist: Matt Wieringo

Vice President, Group Planning Director: John Gibson

Strategic Planner: Gigi Jordan

Executive Vice President, Worldwide Account Director: John Campbell

Senior Vice President, Group Account Director: Darren Foot

Vice Presidents, Account Directors: Leslie Hodgin, Britta Dougherty

Account Supervisor: Molly Holmes

Account Coordinator: James Salusky

Executive Vice President, Managing Director Production, Development: Steve Humble

Senior Art Producer: Anya Mills

Senior Print Producer: Paul Martin

Junior Print Producer: Jamie Parker

Group Project Management Supervisor: Giao Roever

Business Affairs Supervisor: Juanita McInteer


—Bernstein Andruilli


Jeff Soto

Ryan Todd


Andrew Bannecker

Geoff McFetridge

—Big Active

Andy Rementer

—Levine Leavitt

Alex Trochut

Craig and Karl


Recommended articles