Oreo Completes World Domination With 5,000-Cookie Delivery to Antarctica

Palmer Station scientists get tasty surprise

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Amundsen and Scott could have used a delivery like this. Oreo has dramatically improved the tastiness of food in Antarctica by surprising scientists at the remote Palmer Station with 5,000 Oreo cookies—a stunt that brings the Mondelēz International brand's 100th anniversary celebrations to a close. The cookies were brought in on the expedition ship Le Boreal under the protection of luxury adventure travel company Abercrombie & Kent. There to greet them and accept the haul was Dr. James McClintock, professor of polar and marine biology at the University of Alabama-Birmingham, who has conducted research in Antarctica for 30 years and who served as an "honorary Antarctic OREO explorer" for this delivery. "Having the chance to enjoy an Oreo cookie and glass of milk is like having a little piece of home here in the station," said McClintock, who may never publish another serious paper in his life after this. Oreo, which has conquered six continents with its tasty sandwich cookies, figured a visit to the seventh would cap off a busy year—most notable for its 100 days of Daily Twist illustrations, inspired by current and historical events. "This is the exclamation point that ends what's been an exciting year of celebration," says marketing director Cindy Chen. "In March we set out to help everyone, everywhere celebrate the kid inside and with this special delivery we can say we've achieved that! Now people on every continent can experience the delight of an Oreo twist, lick and dunk."

@nudd Tim Nudd is a former creative editor of Adweek.