Orangina's Ingenious Upside-Down Can Forces You to Mix Up the Pulp

BETC's packaging solution to the beverage's unusual problem

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Lots of Orangina’s marketing is about shaking up bottles of the stuff—to mix up the pulp, which makes the carbonated citrus beverage taste better.

“An advertising guy told me there was a weakness, and we’re going to make a strength out of this weakness by saying, ‘The bottle needs to be shaken,’ ” Orangina’s founder, Jean-Claude Beton, said in an interview a few years before his death in 2013. “Television offered an opportunity to shake things.”

Orangina’s

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