Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
It’s officially the new year, which means it’s time to join the annual migration of Americans to the gym. And Orangetheory Fitness, one of the hottest rising brands in fitness, obviously doesn’t want to miss the resolution rush.
But while many gym ads focus on personal improvement with a not-too-subtle subtext of vanity, Orangetheory is instead highlighting the benefits of membership outside the gym through its new global campaign, “Welcome to More Life.”
The launch spot was created by Knoxville-based
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in