Optimus Prime would love to have a word

Optimus Prime, for whom being on the cutting edge of technology is always a point of pride, nonetheless settles for a well-worn marketing gimmick to sell the Transformers DVD: the old “Get a message from” phone call. When he calls, it sounds like he actually does want you to fight the Decepticons, but then he ruins the vibe by telling you to “buy the Transformers DVD, available Oct.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in