Optimus Prime would love to have a word

Optimus Optimus Prime, for whom being on the cutting edge of technology is always a point of pride, nonetheless settles for a well-worn marketing gimmick to sell the Transformers DVD: the old “Get a message from” phone call. When he calls, it sounds like he actually does want you to fight the Decepticons, but then he ruins the vibe by telling you to “buy the Transformers DVD, available Oct. 16.” His breathing is also kind of heavy. But at least it’s not Alec Baldwin again, ringing up to chat about 30 Rock and/or call you a rude little pig.

—Posted by Tim Nudd