OOH Publishers Are Embracing Content Strategies That Get People to Look Up

Digital screens like LinkNYC are at the forefront of providing contextually relevant information

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Intersection’s Esther Raphael explores recent changes in the history of out-of-home advertising. Below, in her own words, she exemplifies how brands and publishers have used the unique features of the medium to their advantage.

The challenge

If you work in the media business, you are familiar with the term “content is king.” Content is what drives audiences to specific platforms, influences culture and ultimately drives spending from brands.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in