Only One Thing Can Save the Grumpy Monster From His Hellish Day in This Cute Ad

Evan Fry's passion project

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In "Shed the Monster," the brief, pleasingly silly film below, some guy in a brutish latex mask—he looks like Geico's caveman—grunts a lot in pissed-off fashion, as all of life's little challenges conspire to get him down.

Discovering an empty milk carton in the fridge, and no car in the garage, he grabs his bike and angrily peddles to the market. (Note how he signals and stops at the stop sign. Good monster!) But along the way, his tension—and beastly makeup—start to fade.

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