One PSA that will take your breath away

This DeVito/Verdi spot for the American Asthma Foundation, lensed by Janusz Kaminski, the two-time Oscar-winning film cinematographer (for Saving Private Ryan and Schindler’s List), may be the best PSA ever made. It’s better than “This is your brain on drugs,” because that effort actually makes drug use appear subversive and desirable on some level.

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