One of the Year's Best Love Stories Is an Ad for Real Estate

Sinyi Realty and DentsuMB Taiwan release a tearful follow-up to their romantic Grand Prix winner

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In a world where relationships are constantly tested by climbing divorce rates, a global public health crisis, and various societal pressures, one young couple continues to reevaluate what it means to be in love as well as where they ultimately stand with each other. Harboring conflicting ideals regarding marriage and family, one question endures: can their bond survive on love alone?

No, this is not the description of a new romantic drama on Netflix. It’s the synopsis of an award-winning, now two-part ad campaign by creative agency DenstuMB Taiwan for real estate developer, Sinyi Realty.

A single film cannot resolve a country’s low birth rate problem, but it can and did encourage empathy and acceptance of different views and values.

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