'One Hour Agency' Promises Quality Advertising Ideas in 60 Minutes

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Sweden's One Hour Agency is the brainchild of interactive art directors Ben Langeveld and Ingmar Larsen, who, along with a half-dozen other creatives from the Hyper Island program, want just 60 minutes of your time. "You give us one hour. We generate quality ideas," they say.

At typical client-agency meetings, awkward pauses and efforts to reboot PowerPoint can last longer than an hour, but this startup remains undeterred. "It's not that you deliver a final solution," says Larsen, who believes 60 minutes is plenty of time to "build relationships by showing how you work, who you are and what you can do."



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