One Couple Gets 2 Very Different Ads in This Clever Parallel Campaign From Droga5 London

Barclaycard celebrates how loved ones tolerate each other's passions

While her beloved enjoys a good ambient music festival, Karen's mind is elsewhere. Barclaycard
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“There’s a happy place for everyone,” promises the new campaign from Britain’s Barclaycard. For some, that might mean a spiritual odyssey by way of an outdoor music festival. For others, or specifically Karen, that means a brutal battle for supremacy in the wrestling ring.

In two new spots from agency Droga5 London, the credit card company shows parallel stories about the same couple. Each highlights the internal thoughts of one of the lovebirds, quietly tolerating the other’s favorite pastime while imagining their own future splurge.

Karen, for example, daydreams of watching a pro wrestling smackdown—and perhaps getting in on the action herself:

But her partner, as we see at the beginning of the second spot, doesn’t share The Karen’s love of the squared circle. Instead, he mentally projects himself on a dream quest to musical enlightenment and inner joy:

The message, of course, is that Barclaycard offers a wide range of perks when it comes to attending your favorite events.

“When it comes to our love for entertainment, our passions and preferences are all unique, whether that be attending a wrestling match or dancing in the crowd at a music festival,” says Alex Naylor, managing director of marketing communications at Barclays U.K. “We are excited to be able to bring this to life in an innovative way using mirrored storytelling.”

This isn’t the first bit of surprising storytelling from Barclaycard and Droga5 London, which previously created one of the oddest testimonial ads ever by featuring the real owners of the Crystal Barn in Kettering, England.

@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."