One Couple Gets 2 Very Different Ads in This Clever Parallel Campaign From Droga5 London

Barclaycard celebrates how loved ones tolerate each other's passions

While her beloved enjoys a good ambient music festival, Karen's mind is elsewhere. Barclaycard

“There’s a happy place for everyone,” promises the new campaign from Britain’s Barclaycard. For some, that might mean a spiritual odyssey by way of an outdoor music festival. For others, or specifically Karen, that means a brutal battle for supremacy in the wrestling ring.

@griner David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."