On the Future of Global Creative Work, We're In It Together

Columnist Patrick Llewellyn shares thoughts from Australia

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Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, 99designs’ Patrick Llewellyn discusses the future of creative work. Below, in his own words, he discusses how it’s OK to not have all the answers right away.

The challenge

Is the office dead? Are people leaving big cities permanently? Are our employees lonely? Is it possible to execute large-scale creative work entirely remotely?

While freelance designers reported client communication improved dramatically as everyone got used to working remotely during the pandemic, we also know that collaborating on complex work such as software development has been a struggle.

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