On the Adweek Podcast: How We Picked This Year's Creative 100

From Desus and Mero to Billie Eilish and Lizzo

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It’s Creative 100 season, when we at Adweek drop our list of today’s most creative professionals. We never repeat a name on this massive list of talent, meaning that each year’s roster is totally fresh.

Once you’ve checked out this year’s Creative 100 for yourself, check out Adweek’s podcast roundup of why we picked the people we did. Adweek editors and writers share their insights and favorites in this fun behind-the-scenes episode about what we look for in a creative powerhouse.

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