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What would you guess is the world’s biggest shopping day? Black Friday? Maybe Cyber Monday? What about Prime Day? No to all of the above. The biggest shopping day of the year is actually Nov. 11, otherwise known as Singles Day.
On this week’s episode of the Adweek podcast, Yeah, That’s Probably an Ad, ecommerce expert Lisa Lacy breaks down Singles Day for those not in the know.
The Chinese shopping day has exploded in popularity since its inception in 1993 as a sort of anti-Valentine’s Day. Once
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