On the Adweek Podcast: Gerry Graf’s Favorite Super Bowl Ads, and How to Make a Great One

War stories from his time in the trenches

FedEx's "Desert Island" from 2003 imagined a different ending to Cast Away. FedEx
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Few advertising creatives know the game of Super Bowl advertising better than Gerry Graf.

The founder and chief creative officer of Barton F. Graf has made more than 10 spots for the Big Game over the years. Ahead of Sunday’s Super Bowl LII, I sat down with Gerry to hear some of his war stories, tips for making a great spot, and some of his favorite Super Bowl ads ever.

Stream the bonus episode here:

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@nudd Tim Nudd is a former creative editor of Adweek.