On Apollo 11's 50th Anniversary, This Ad Captures a Lifelong Fascination With Space

JFK Moonshot uses AR to re-live America's first moon landing

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A young girl sits rapt in front of a black-and-white television screen as John F. Kennedy gives an impassioned speech about traveling to space to find “new hopes for knowledge and peace.” The U.S. will take on this world-changing goal “not because it is easy, but because it is hard.”

That heralded talk, dubbed “We Choose to Go to the Moon” from 1962, serves as the spine of a commercial for an augmented reality app that recreates

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