Olympics Postponed; Brands Make Zooms Classier: Wednesday’s First Things First

Plus, learn sports leagues and athletes are turning to TikTok after season cancellations

A virtual background of a table, lights and cabinet
The Behr paint brand was one of the first to take advantage of Zoom's popular virtual-background option. Behr

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here.

@JessZafarris jessica.zafarris@adweek.com Jess Zafarris is an audience engagement editor at Adweek.
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