If the U.S. government finds itself in need of some seriously awesome swine-flu-vaccine PSAs, they can just re-air these old fear-mongering spots made during the last big scare in 1976. They've got it all: frightening, echoey sound effects; hammy acting; cavalier attitudes followed by feverish hospital visits. In the second ad, there's even a casually mentioned old-person death. We won't get PSAs that are half as good this year. We will get lots of new-media communications, though.