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Old Spice has a thing for horses. First, we had the showering centaur, who was two things in one ("a man and a very smart shopper"). Now, we get two new spots from Wieden + Kennedy, half-aimed at women, starring "the man your man could smell like"—and in each one, the guys ends up on a horse. Why always a horse? Sociologist who've somehow found time to study Old Spice ads declare it to be a big anatomy joke.
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