Old Spice smells like a successful mountain

Here's the latest Old Spice spot from Wieden + Kennedy, advertising a new deodorant scent called Matterhorn, described as "a triumphantly fresh scent that smells like the world's most successful mountain." The product demo shows a fresh, snow-covered peak erupting from a guy's armpit, allowing him to expertly carve turkey and blocks of ice into shapes that are pleasing to his blonde companion. There are three other new scents, too. All four make an appearance in this brief spot, and are ranked "fresh, fresher, freshest, freshershist."

—Posted by Tim Nudd