Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Here's the latest Old Spice spot from Wieden + Kennedy, advertising a new deodorant scent called Matterhorn, described as "a triumphantly fresh scent that smells like the world's most successful mountain." The product demo shows a fresh, snow-covered peak erupting from a guy's armpit, allowing him to expertly carve turkey and blocks of ice into shapes that are pleasing to his blonde companion. There are three other new scents, too. All four make an appearance in this brief spot, and are ranked "fresh, fresher, freshest, freshershist."
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in