Old Spice Ran a Baffling Ad, Entirely in French, on the Grammys. This Subtitled Version Explains All

Brand director Janine Miletic tells us about the bold move

Old Spice

If you were watching the Grammy Awards on Sunday night, you saw an Old Spice ad that was very weird indeed, even for the notoriously quirky Procter & Gamble brand.

@nudd Tim Nudd is a former creative editor of Adweek.
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