AdFreak

Old Spice Made a Whole Two-Hour Invisible Movie to Promote Its Invisible Spray Antiperspirant

Fast forward along, there's (almost) nothing to see here

By David Griner

August 25, 2017

You have to hand it to Old Spice and its creative agency, Wieden + Kennedy: When they go stupid, they go all in on the stupid.

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David Griner

David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."

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