Old Spice Lets Its Fingers Do the Walking in Real-Time Twitter Campaign

'How many fingers am I holding up?'

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Idle hands are the devil's playthings, and those hands look particularly evil when they have 14 fingers or the heads of chickens.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in