Old Spice guy takes you on a scent vacation

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Well, here it is—Old Spice's new Isaiah Mustafa spot, which 16-year-old "superfan" Chris Gatewood enjoyed all by himself for the past 24 hours before posting it to his Web site a short while ago. The superfan idea was sort of fun, if a little anti-climactic. The spot itself? You decide. The mountain-goat harp is amusing. Is that faint praise?

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