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AdweekMedia is out with its annual Marketer of the Year report. Leading the pack this year is James Moorhead, the 31-year-old brand manager for P&G's Old Spice, who more than doubled sales of Old Spice body wash from February to July this year, with help from a horse-riding paragon of unbridled masculinity. From the story: "Old Spice had walked away from its brand. The advertising hyped Red Zone and High Endurance deodorants, all but abandoning the words 'Old' and 'Spice.'
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