Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Quickly following up on the now-famous "I'm on a horse" commercial, here's a new 20-second Wieden + Kennedy spot for Old Spice showing men doing manly things—ripping out chest hair, destroying images of teddy bears and pink flowers, crushing hand-strengthening equipment. Also, be sure to keep your Old Spice body wash behind barbed wire, next to the quill, the binoculars and the half-eaten sandwich.
—Posted by Tim Nudd
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in