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Grrrrr! Caw! Caw! Caw! Snarling wolves crash a fancy formal party (riding the shoulders of a dapper dude in a tux) and screeching hawks invade a high-stakes poker game (a player loses his cool when one of the, um, peckers threatens his crotch) in Wieden + Kennedy's loopy new ads touting Old Spice's Wolfthorn and Hawkridge men's scent lines. (A third scent, Foxcrest, is forthcoming.) The creatures look sort of realistic yet also completely ridiculous, which adds an air of dreamlike menace and helps elevates the proceedings into the realm of inspired stupidity (unlike, say, Mennen's armpit sweat-stain canary spot from a few years back, which was just bird-brain stupid).
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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