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Marketers have been playing around with gag Yule log videos for a while now—from Nick Offerman’s for Lagavulin to Jimmy Dean’s 11-hour sausage Yule log.
This year, Old Spice gets into the game with “Ye Olde Exploding Yule Log,” whose titular log keeps blowing up over the course of an hourlong video. And Terry Crews appears right in the middle of the fire, too, to shout out some Old Spicey things—before he, too, regularly explodes.
The combustible holiday video, made by Wieden + Kennedy, pushes Old Spice Holiday Packs as the perfect stocking stuffer gift.
Click below to soak up the explosive goodness:
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