Old Spice Biker Breaks Free From Fat Man's Body

Here's the second commercial (following the "Sea Captain" one) in Wieden + Kennedy's new "Smell better than yourself" campaign for Old Spice. It features a chubby guy in a locker room who takes a whiff of Old Spice Swagger—and suddenly starts literally falling to pieces. He cracks apart like porcelain, with bits of his unmanly husk shattering on the floor, revealing a super manly biker dude inside. The whole locker room falls away, too, as the hot tub next to him transforms into a gigantic sidecar—with its pair of occupants making humorous metamorphoses as well.