Old Spice Biker Breaks Free From Fat Man's Body

Second 'Smell better than yourself' spot

Here's the second commercial (following the "Sea Captain" one) in Wieden + Kennedy's new "Smell better than yourself" campaign for Old Spice. It features a chubby guy in a locker room who takes a whiff of Old Spice Swagger—and suddenly starts literally falling to pieces. He cracks apart like porcelain, with bits of his unmanly husk shattering on the floor, revealing a super manly biker dude inside.

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